Active and active presence in cyberspace and social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, has changed many of the past equations in communication. Each user must manage the elements involved in this process for their effective presence. So there is the question: Is the value of everyone in this space the same? Are there any ways for individual Branding or collective use to be used? How do people describe themselves to others on social networks or how do they shape and identify themselves by identifying their identities? How can people improve their identity? Such questions appear to be natural and expected in the relationship between individual identity and identity as a result of its presence in cyberspace and social networks. This article tries to demonstrate the importance of individual real identities in social networks as well as the development of identity in cyberspace and its promotion through a descriptive and analytical method. The results indicate the importance of several elements such as profile, type of post or post, amount of interest, amount of comment, number of followers, etc. are very effective in making this identity.

Introduction: Branding for health care services is a new phenomenon. Most of health care organizations have a few experiences on developing Branding strategy. The aim of this study was to determine the relation between Branding and functional indices in Qhaem hospital. Methods: IThis cross-sectional correlational study carried on during September 2008 until March 2009 period Study population includes Hospital Authorities in different sectors and offices and documents. Data are gathered by: interviewing with hospital’s authorities, reviewing the documents, and investigating the statistics. The analyzed by SPSS software. We used T-test to compare the groups when necessary. Results: We found significant difference between Branding and average of changes on the hospital admission (P<0. 05), percentage of bed occupancy, average of Bed turnover rate and Bed turn Over Interval (P<0. 05). Conclusion: Branding has a positive effect on hospital's hoteling performance.

One of the most important issues in political sociology, Diaspora and its functions is to strengthen ethnic nationalism in plural societies. Kurdish uprising in Kurdish nationalism and identity conflict has mutual relation with Diaspora. Indeed, this paper examines and shows deep relationship between Diaspora, nationalism and conflict in Kurdish field by way of analytic method. Diaspora community as a strategic Agent is the harbinger of nationalist movement and the creator of the strategic status for creating national discourses. The opportunities structure and the emergence of kurd elites in the Diaspora as the main Agent for conflict and nationalism plays a key role in contemporary Middle East. The research method is analytic-descriptive, and data gathering procedure is based on library findings. The elite diaspora in western societies has an impact on conflicts and seeks to brand identity and nationalism and Geopolitical identity of Kurdistan as a distinct geographical unit.

This article begins with different definitions of geopolitics and formation of new categories of geopolitics and its developments. It tends to focus on Heartland as an idea-based geopolitics, and give a through definition of it.Considering the location and position of Middle East in the period of the second half of the 20th century, this article discusses the displacement and local tendency of Heartland towards Middle East. To do so, the manifestation of political, economical, and military considerations in some organizations, unions and focused or finished treaties on Middle East will be stated.Heartland tendency towards the Southeast direction through finding new Geopolitical position in East and Southeast of Asia, settings and parameters for achieving this position, which happens with the turn of century, are the other issues this article intends to investigate. Finally, the role of Oceania as the natural tail of Southeast Asia, placement of Oceania and Southeast Asia in the same region known as Pacific are dealt with, moreover, this region is considered as the 20th century Heartland.

This research is intended to identify and assess the factors affecting Islamic brandy in Iranian industries in order to present a conceptual framework for attending the global markets. The research follows an exploratory combined method, conducted directly in two qualitative and quantitative phases. Interviewing 14 experts by profound semi-structured, academics scholars and professors of marketing, Branding and Islamic Branding fields through a combination of purposeful judgment and snowball sampling method, the researchers identified and categorized components of the Islamic Branding and factors influencing it for achieving the research objectives. Then, in the quantitative phase, a descriptive survey method was employed and a researcher-made questionnaire was developed. The views and ideas of 328 marketing managers and experts were collected from 60 Islamic companies. The data was then analyzed by confirmatory factor analysis and LISREL software. The results of the research from interviewing the experts led to the identification of three main components including approaches, opportunities and challenges of the Islamic Branding and the factors that affected it.

Extended Abstract Introduction In a world that is moving towards globalization, cities are increasingly competing to attract new businessmen, investors, tourists and citizens to their region. Many of these regions use Branding techniques to differentiate their identities from others or use this method to make what they offer unique. The urban brand has been adapted from the world of business and has been used to promote urban development and the quality of life of citizens. Therefore, in this research in Zanjan city (case study), all urban spaces are highlighted according to the time and place dimension and the way of functioning in the city. And this city, which is a city for travelers crossing the northwest of the country through the capital, becomes a travel destination. The historical background of the people living in the city, how they use urban spaces and how they interact with travelers are among the factors that can be effective in expressing the principles of Branding in Zanjan. Accordingly, the purpose of this study is to investigate the situation of urban Branding components in Zanjan to identify the potentials and weaknesses of this city for urban Branding. The present study was conducted in response to the question of whether the development of an urban Branding has an effect on increasing revenue and capital management in Zanjan?   Methodology The present study is part of applied research in terms of purpose and is part of descriptive in terms of implementation or strategy. This study is a mixed research consisting of two quantitative and qualitative parts. The data collection method in the present study is based on quantitative and qualitative data, semi-structured interview and questionnaire. The effective factors on Branding were identified using semi-structured interviews. The results of fuzzy hierarchical analysis and strategic analysis were presented using quantitative data obtained from the pairwise comparison questionnaire and Porter’s Five Forces Model. The statistical sample of the present study was 20 specialists and 20 urban managers who were selected using snowball sampling method. According to the value of 0.29 based on the CVR table, it can be said that the data collection tool has good validity in the present study. In the present study, Cohen's Kappa coefficient method was exerted to the reliability of data collection tools. Based on the calculations, Cohen's Kappa coefficient in the present study is equal to 0.74, which indicates the appropriate level of reliability for data collection tools.   Results and discussion The method of analysis at this stage of the research consists of two main parts as following: First, internal and external forces were determined according to the views and opinions of the experts, and thus, the final weight was given to each factor. Finally, the necessary strategy and Zanjan brand will be developed. Experts have been used to formulate the Potter strategy. In this way, they were asked to mention solutions to improve the forces aligned and eliminate the danger of the forces opposed to urban Branding, based on all internal and external forces aligned and opposed to urban Branding. Revenue and investment management of Zanjan city has been identified in the form of historical and cultural identity. Therefore, the brand identity of Zanjan city can be searched in the history and culture of this city. According to them, presenting the brand to the stakeholders along with advertising is essential for the brand. In the present study, after selecting and presenting the brand name of Zanjan city, the logo of Zanjan city has been presented based on the opinion of experts in the field of marketing and logo design. In presenting the present brand logo, an attempt has been made to show the cultural and historical identity of Zanjan, which was described in the previous parts of the research.   Conclusion The highest priority among foreign forces in line with the explanation of urban brand in Zanjan is proximity to Tehran as the most important center of capital and income of the country, location on the route of the northern and northwestern provinces of the country, and the existence of suitable air, rail and road infrastructures for domestic and foreign visitors. Also, the lowest priority was to create new job opportunities and restaurants and hotels full of travelers, the possibility of expanding skills training for new forces to enter the sector compared to other economic sectors and the existence of rituals and religious places of interest to the public. Also, among the foreign forces opposed to the definition of urban brand in Zanjan, the high cost of competition with the attractions of neighbouring provinces has the highest priority and the lack of positive imagery and attractive Branding of the cities of the province is in the lowest priority. The score obtained from the evaluation of the effective internal factors on the urban Branding in Zanjan is 1.42, which indicates the dominance of strengths over weaknesses in the domestic environment. Also, achieving a final score of 1.62 in the evaluation of the effective external factors on the explanation of the urban Branding in Zanjan, shows the dominance of opportunities over existing threats in the external environment. Accordingly, the application of scores obtained from the evaluation of internal and external factors indicates the position of "growth and development" to explain the urban brand in Zanjan.